In the tussle for women’s equality, there is one focus still veiled in silence – women’s compulsive chase for fair looks. Everyday women fight their battle to look beautiful. Naomi wolf elaborates in her book “The Beauty Myth” that a woman has to go through hundreds of obstacles daily to meet her needs. It doesn’t target a specific age; this affects every woman confronting her trauma to look beautiful in this real world.
Since childhood, we all are forced to follow our cultural and traditional rituals either you believe in them or not. It startles me sometimes how we always bias while judging a woman based on how she looks from outside. Who would ever believe in “Beauty comes from inside.” Many recent kinds of research have uncovered why women are fascinated with this destructive obsession. Now the youth of today have started raising a question about this controversial and important concern of woman’s beauty. Due to increasing pressure to look elegant, a woman around the world has started targeting their own body’s dissatisfaction, curtail dieting and eating disorders.
Social Media Influence
Social media plays a vital role in making anything possibly believed. Any rumor will become trending news either about politics or religion if that hits social media platforms. It spreads good and bad awareness among people and boosts business marketing. Huge brands pay millions of dollars in the advertising of their beauty products portraying women’s appearance. Many brands assign responsibility to social media for spreading racism and sexism among people to create nostalgic influence for fair beauty.
When do we ask ourselves what is the real perception of beauty in today’s world? Before answering that, don’t only count models and celebrities. Here we’re discussing our routine dilemma with beauty concepts. Many women have started assuming that beauty will empower themselves and hook into their lives for long but of course, that’s not true. Impact of social media on beauty standards has started increasing day by day.
According to the recent survey of Dove, it is shown that the portrayal of women on social media is unrealistic and how social media reshapes beauty brands is definitely not true. Dove stated that women are most likely to believe those beauty standards are how they appear in the public domain.
The Beauty Myth (Naomi Wolf)
(How images of beauty are used against women)
Naomi Wolf is an American feminist author had published the book “The Beauty Myth” to know thousands of stories from woman around the world and how they deal with their beauty issues daily.
In her book, she mentions the double standards and harsh reality of our society that leaves women forcing themselves to depend only on their looks. It is damaging how TV newscasters are judged on their facial appearance whereas radio hosts are relieving based on their capabilities. Naomi Wolf also raised a heated debate on beauty standards that why women are most likely to be publicized on covers and billboards.
She shares her own experience of being a victim of how the beauty myth works. Naomi says, “I was grateful to have had the good luck to write a book that connected my own experience to the woman of everywhere – I was more grateful for the ways that my readers were using the book”
If we face the fact that whiteness has been the most controversial topic over decades now. Women’s self-perceived image of beauty is affected everyday by new media and technologies that rumored the conflict of fair beauty. Brands and companies perceive this conflict to create haphazard among people to promote their fairness products. People are now witnessing this rising racism and sexism that particularly targets the young age.
Women and young girls around the world start suffering since birth. Since birth, we have been taught how to present ourselves in front of society whereas this becomes bias when we raise this gender inequality.